SAC FACTS:
Shawn Nelson first came up with the idea for “a really huge, beanbag thing,” at the age of 17.

The first LoveSac prototype was sewn by Shawn’s girlfriend’s mum and stuffed with packing peanuts, a camping mattress, and anything else they could find.

Shawn sewed the first three “Sacs” himself in December 1998; resulting in a flaming Singer sewing machine… Mama Nelson was not too happy.

The first SuperSac sold for $99 US.

If you don’t regularly wash your LoveSac it may lead to injury or death. Plus, it is just plain gross!

The first three Sacs took over one week to stuff by hand. Thanks to modern technology, it now takes less than 60 seconds.

LoveSac uses 125 tons of foam per week, which equals 250,000 pounds. That’s almost 5 times the amount of steel used in constructing the Sydney Harbour Bridge.

A SuperSac is purchased every 10 minutes in the US.

When lined up end-to-end, LoveSac uses enough zippers per month to stretch the length of 880 football fields.

LoveSac Original Foam is not for your dining pleasure. Never eat the foam and never, never inhale.

LoveSac used over 10,000,000 square feet, or almost 230 acres, of fabric for its 2003 Winter Line.

History of LoveSacOne summer day in '95, a quirky American named Shawn Nelson thought, "I want to make this huge bean-bag thing." So he did. It was seven feet across, filled with everything but the kitchen sink, and took three weeks to stuff. Shawn showed off his Sac for three years before the demand for the foam-filled anomaly convinced its creator of the product's potential. Hoping to harness the retro spirit of the 1960's and combine it with the idea of a "bag," the name "LoveSac" was born. The company, "LoveSac" was registered on Halloween, 1998.

Needless to say, the LoveSac manufacturing process needed improving. Shawn sewed the first five Sacs on his mother's home sewing machine before finally breaking it. Shawn grew his home-based Sac factory, eventually outsourcing the sewing. He went from tearing up scrap-foam by hand to using shredding machines and "slave labour" supplied by "partners," who conveniently worked for free. LoveSac first appeared exclusively at local home shows and on-campus sales. In two years, the partnership grew the company to annual revenues of $40,000 US from an initial investment of about $3,500 US.

At an ASI trade show a year later, Shawn had decided to go all the way or quit for good. At the show, a large retailer discovered LoveSac, placed a call to LoveSac's corporate office (Shawn's cell phone), and ordered 12,000 units -- with one condition. The covers had to be made from a hard-to-find, expensive fuzzy purple fabric that had tiny silver specks.

When Shawn couldn't get a hold of his fabric vendors, he discovered they were all at the largest fabric show of the year and the show ended the next day. Shawn flew to Highpoint, rented a car, and found the fabric by noon the following day. The problem was the fabric cost too much to meet LoveSac's budget. The vendor explained that he had an exclusive on the fabric from China and that Shawn would not get it any cheaper. As Shawn was turning to leave, he noticed boxes of fabric samples in the man's booth, most with Chinese writing. Shawn, fluent in Chinese, was on the next plane to Shanghai. He placed orders with the manufacturer for 30,000 yards of the fabric to be cut and sewn into 12,000 LoveSacs, paying for them with the deposit given him by the client.

When the Sac covers arrived from China, the partners worked side-by-side with about 20 temp labourers and produced all 12,000 units within five weeks. It took double-shifts, 250,000 pounds of furniture foam, cold mornings and spilt tractor fuel.

LoveSac received a trademark on its name and "patent pending" status for its unique shrink-packaging process. But by October, Shawn had no clients and no money. He scrambled to find more orders to help pay for the factory. Shawn's cousin suggested LoveSac open a retail location. The malls, furniture stores, and investors rejected the idea. Finally, the Gateway mall, in downtown Salt Lake, was trying to fill spaces for the 2002 Olympics. They offered LoveSac its own space. The first LoveSac retail store opened in November of 2001, and sold $120,000 US in just over one month. On Christmas Eve, the factory was still sewing and customers found the store devoid of every LoveSac, floor-model, t-shirt, and hat.

LoveSac's combination of a "homey" atmosphere, original artwork, fun music, souvenir clothing, and edgy marketing, have helped some LoveSac locations achieve the highest sales per square foot in its shopping centre. There are more than fifty LoveSac locations currently open in the US with more opening all the time. The company's revenue has grown over 600% in the last two years. This growth has been sustained by profits and franchising alone. LoveSac finally received its first small bank loan after more than three years in business.

In September 2004, two Australian businessmen stumbled upon LoveSac and instantly fell in love with a more confortable life. After meeting with the US company directors, the Australians secured the rights to replicate and spread love throughout OZ.

LoveSac branched out to Australia in December 2004 with its first store located at Fox Studios, Sydney.

LoveSac Australia is 100% owned and operated by Australians.